Sterling Digital PLC – Website Privacy Policy

Introduction

This privacy statement sets out the privacy practices for Sterling Digital PLC ("Sterling Digital", "we", "our", or "us"). We are committed to safeguarding your privacy and ensuring that your personal data is handled securely and lawfully. We do not sell users' details to third parties.

This policy replaces any previous versions to ensure compliance with the UK Data Protection Act 2018, the UK General Data Protection Regulation (UK GDPR), and the Privacy and Electronic Communications Regulations (PECR), and to reflect updates to the Sterling Digital website.

Information Collection and Use

Sterling Digital PLC is the controller of the information collected on this site. Our primary purpose in collecting personal data is to provide you with relevant information and services, and to communicate with our shareholders, investors, and other interested parties.

We use your personal information to:

• Provide the services and customer support you request.
• Respond to your enquiries.
• Tailor and improve our services and website content.
• Deliver targeted marketing where you have given explicit consent.

We will not sell, share, or rent this information to others except as described in this policy. This information is stored securely on Sterling Digital's systems and access is restricted to authorised personnel only.

Registration and Email Preferences

You may ask to join our investor mailing list by sending us an email. We use your email address to provide the updates you requested and to manage your preferences. You may unsubscribe at any time by contacting us.

Access to these details is restricted to relevant Sterling Digital personnel and authorised service providers. The website does not currently send newsletter sign-ups to an automated third-party mailing-list platform.

Cookies

The public website does not currently set analytics, advertising, or personalisation cookies. Our hosting provider may process limited technical information needed to deliver and protect the site.

We do not collect personally identifiable information through cookies. Our full Cookie Policy is available separately.

Web Statistics

We use Vercel Web Analytics to understand aggregate website usage, such as page views, referrers, device type, and country. Vercel Web Analytics is designed to operate without cookies and does not provide us with the identity of individual visitors.

We use this information to operate and improve the website. See our Cookie Policy for further details.

Sharing of Information

We may share anonymised, aggregated demographic information with business partners or service providers for analytical purposes. This data does not identify individual users.

We will not share your personal information with third parties for their marketing purposes without your consent. However, we may share your data with:

• Service providers who help operate our website or deliver services.
• Professional advisers.
• Regulatory bodies or law enforcement, where required by law.

International Transfers

Your data may be transferred outside the UK or European Economic Area (EEA) to our trusted service providers, such as those providing email or cloud services. Where such transfers occur, we ensure that appropriate safeguards are in place, such as Standard Contractual Clauses or other recognised transfer mechanisms.

Links to Other Websites

Our website may contain links to external websites. Sterling Digital is not responsible for the privacy practices of these sites. We encourage you to review the privacy policies of any third-party sites you visit.

Security

We use appropriate technical and organisational measures to protect personal data from unauthorised access, alteration, or loss. Access to correspondence and mailing-list information is limited to authorised personnel and service providers who need it for their work.

Your Rights

Under applicable data protection laws, you have the right to:

• Access the personal data we hold about you.
• Correct any inaccuracies in your data.
• Request deletion of your personal data where no lawful reason exists to retain it.
• Withdraw consent for marketing communications.
• Restrict or object to processing in certain circumstances.
• Receive a copy of your personal data in a portable format.

To exercise your rights, please contact us using the details below.

Retention of Data

We will retain your personal data only for as long as necessary for the purposes for which it was collected, or as required by law. Once no longer required, it will be securely deleted or destroyed.

Notification of Changes

We keep our privacy policy under regular review. Any updates will be posted on this page, and significant changes may also be notified via email.

Contact Us

If you have questions about this Privacy Policy, or wish to exercise your rights, you can contact us at: